Interview : Elin Redin – End of September




Interview by Roberta Ilaria Rossi

Fronted female world is slowly extending all over Europe, more and more, allowing some more other realities to spread their voice to the metal audience. The band we are going to introduce was born in Sweden a few years ago and, after a few early hitches, it’s having to gain some popularity thanks to the debut album released a month ago and trying to broaden their boundaries. Femme Metal is proud to introduce you all End Of September, that, led by the nice and bubbly Elin Redin, is going to introduce themselves on our Website, sharing some interesting things. That’s our chat! Enjoy!

Hi Elin. First of all, welcome to FM! It’s a great pleasure to have you with us today! Let’s begin our chat talking about your musical activity. Currently, you’re the lead singer of the Swedish melodic band called End of September, which is a “small” music reality that has released its first debut album a few weeks ago. Would you like to share some detail about the band biography?

Hi and thank you! Great to be with you! Well, End of September as a complete band is still a quite new thing actually. I joined last summer and me and Erik continued the search for drummer and bass player together. Bass-Johan we found at a website where you can post adds for musicians and bands. And drummer-Johan was actually a student to a friend of mine. He called me one day and said he had found our drummer and he was obviously right! He came to place late fall last year.

The project was mainly driven by Erik Tordsson, which gave way for the creation of the band in 2009. The former singer, Victoria Sundberg, recorded a demo with him and then she has left the project shortly after the record deal with Ulterium Records. How did you get in contact with this project?

Sometimes it can be as simple as a message on Facebook! And the message was not for me, but for my husband asking him if he knew any female singer who liked and would like to sing in his metal band. Or, if possibly I would have any interest in it. We knew each other briefly from before and Erik actually did not think I was into metal at all. Little did he know…

Shortly after your entry in the band, two other members have taken part in it and they are the bass player and the drummer, both called Johan and after then, End of September rolled up its sleeves and started to work on the homonym record, released on May 2012 for Ulterium Records. How did you feel like working on your first debut album? Was you coming from some other bands or was this your first experience in a studio?

This was not my first time in a studio. But definitely my first time fronting an entire album. I had mostly been helping out friends before doing backing vocals and shorter solo parts. Me and Erik spent two weekends working concentrated together with the vocals, both solo and backing. Coming from an intense every-day life with kids we kind of enjoyed just being away for a while, and being able to work undisturbed. A million takes later and a tired voice we got a great album, and had gotten to know each other a whole lot better as well!

I assume it has been something unique and special for you. Is there any particular moment related to the production of this record or related to the recording process you would like to share with us?

One very special moment for me was before I had really entered the band. After me and Erik first talked about the whole thing for the first time we decided I should do a recording of one of the songs at home, to see if it worked for me and if Erik liked it of course. It was “Waiting for the Rain”, by the way. I was very nervous sending my track to Erik. His positive reaction was such a great relief and a great acknowledgment for me as a singer. I had struggled quite a bit finding my voice in a genre, floating in and out of most. On top of that Erik liked what he heard it was one little silly thing that convinced me to go for it. I had interpreted the melody in my own way in a line and Erik told me he had actually wanted the melody to be that way, but it wasn’t in the recording I had gotten to learn the song from. We just seemed to be on the same track, me and Erik.

As we know, Erik comes from different backgrounds, since he played with other bands in the past before creating this new project, so I think that he brought some influence inside the band. What I would like to know is: what is your musical background? Was there any band (or artist) that has influenced you during your music career?

My family was the first and perhaps the most important influence on me as a musician and singer. Mom sings and dad plays different instruments and one of my brothers plays the bass and my second brother is a true music lover. My stage experiences goes as far back as the age of maybe three or four. And growing up in a wonderfully encouraging environment has really molded me into who I am as a singer today. I’ve been able to just sing, a lot! It was my brothers that taught me to love the hard rock and metal, I’m very thankful for that. I must mention my husband as well as a great inspiration. When I sing with him it just brings a whole new dimension to singing. I’ve listened to so many different band and artists over the years, from Sepultura to Alyson Krauss and the Union Station, I couldn’t possibly single out a few that have had more impact than the others. I guess it has more been the great musicians I’ve had around me that has influenced me the most. A great gift really!

Reading your card presentation, your music is described as “perfect for fans of Evanescence, Within Temptation & Delain”. Listening to this record, I found some little similarities with these 3 bands actually. Do you agree with this statement? Have you taken some little inspiration from those bands? Have you ever had the chance to listen to something about these bands? If so, is there any song you like to listen to the most?

Since uniqueness is what we all strive for I guess it’s a compliment that you don’t think we sound so much alike! And I must be honest with you and say that none of us have been listening to them. Sometimes the comparison comes up just because we happen to be female fronted. But I do have a great respect for them, they’re all very good at what they do!

Aren’t you afraid about the criticism you could get from fans, risking of being pointed out as “clone band of some other famous band”?

All bands and artist have to deal with this matter, more or less. It’s certainly a very popular topic in our genre. And people do this all the time, putting things into boxes, pairing and comparing. It only disturbs me a little when I feel that we end up in the wrong box. But one thing I’ve learned so far is that the sharing of opinions from everywhere is endless, and it’s just foolishness to let the comments run how we should feel about our music.

So don’t you fear the comparison?

Comparisons can actually be very good, especially when the band we’re being compared with is great! So no, I don’t fear it.

The first track of your record is “Isolated” and you also filmed a video clip for this single. Would you like to tell something about it?

We worked with video production company 11 frames, a real win-collaboration we think! For our first video it was important for us to really show who we are, both as bandmembers and feeling of the band and the song. So no fancy side story! Just rocking out with the band! So that was basically what we did during 12 hours. The day after I felt quite okay, still a little high on adrenalin. The day after that the fall was very hard, I tell you! But we really had so much fun recording the video, we can’t wait to shoot another one!

Will you film a second video clip, in order to introduce yourselves in a better way?

We’re planning on releasing some live-video clips of other songs. Hopefully very soon…

The record has been released more than a month ago. Have you already got to know how it was acclaimed by fans and press?

Since we couldn’t hardly have any fans before the release, ’cause it was kind of the first thing that happened for us, the response after the release has been quite overwhelming. As for the press it has been written quite a few encouraging reviews. I was happy to read the one in here in FM of course! But I would lie if I said that it has been all roses, but that wasn’t either expected.

In my opinion, this is a very good product for a debut album, with a very good sound, great vocals… so I hope that fans of melodic rock metal could appreciate your efforts and I hope they will support you in the best way possible. I think there are some very good songs that are seriously valid and they worth! Is there any song you feel more connected to?

I must say that “Inner Voice”, in it’s quite clear message is one that speaks to me directly. Being about the struggle with the pressure we, especially women, deal with everyday. Feeling the need to look and be in a certain way. It really just says: Be true to yourself, be the one that’s genuinely you!

Certainly, End of September is one of those bands who surely deserve more attention from that audience that loves this music genre, so we wish you to find lots of greatness on your path. What are your expectations for the future?

A lot of stages, and a second album in a not so distant future! On a deeper level I really hope to grow as a singer through End of September as well as really grow together with the guys musically. We started off in a way not many bands could wish for, already having a label ready to sing us. But now we need time to dig deeper into the sound and feel of End of September. I look forward to that!

Any European tour? Or some live show?

This summer we pay a visit to our neighbors in Finland. But look out, there will be more shows to come this fall!

Currently, the band is not as famous as everybody think, but I’m sure that with the official release of your debut album lots of people will pay more attention to you. What is your “modus operandi” to get in touch with people? I mean: lots of “little bands” try to get some attention using Facebook or sharing their own music on this social network to gain more fans… which is your thought about it?

Yeah, you can’t really deny the importance of Facebook and Youtube and other social channels on the net. The ability to come close to the fans, although they live in Indonesia or Peru is fantastic! But despite the many ways today to get your music out there it’s hardly any easier to really reach out to an actual audience. There is just so much of everything! I’m very grateful to have Ulterium Records behind us, helping us to find the right ways in the media jungle.

This was our last question. Thanks for your time, Elin. We give you the chance to share something with our readers and your fans out there! See you soon!

Thank you for having me, it was a pleasure to talk to you!



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